ILLIT – a group with 5 members coming out of the survival show RU Next, quickly became a “dinosaur rookie” when making a strong impression with a series of remarkable achievements with the EP Super Real Me and the MV with the theme Magnetic. But in just about 2 months, from a phenomenal group considered a serious competitor to many girl groups debuting at the same time, ILLIT is becoming the center of controversy with a series of plagiarism suspicions.
Previously, during the press conference that “shocked” Kbiz, Min Hee Jin – CEO of ADOR once made a statement that caused a “storm” when asserting that ILLIT was a copied product of NewJeans. At this time, many people still laughed and said that the “mother” of NewJeans had uncontrolled speech. But at present, many online communities have to apologize to Min Hee Jin when ILLIT is “engulfed” in a series of plagiarism accusations every day.
The NewJeans choreographer was upset because ILLIT “copied” the choreography in the promotional song
Most recently, two performance directors of NewJeans took steps to post a complaint accusing ILLIT of plagiarizing the choreography. Specifically, director Kim Eunju accused ILLIT of copying the choreography and affirmed that this was plagiarism and could not be called a coincidence. Or as the director of Black Q also spoke up about every centimeter of similarity between the two products.
Video comparing NewJeans' advertising choreography with ILLIT's Lucky Girl Syndrome
The video comparing ILLIT's Lucky Girl Syndrome choreography and NewJeans' advertising dance for a fast food brand immediately went viral on social networks. Most opinions say that, from the lineup, the main movements for the chorus seem to be copied exactly from the original.
Although later, a NewJeans dance move was also “dissected” to learn ideas from the hit song Money (Lisa BLACKPINK), but netizens affirmed that that cannot be used as an excuse for their choreography. ILLIT has no changes in the choreography but keeps it intact.
Choreography of the song Lucky Girl Syndrome by ILIT
Copied from a NewJeans promotional product
A choreographer accused ILLIT of plagiarizing the choreography, HYBE then added credit
On platform In fact, this is ILLIT's dance cover from before their debut. However, the company's crew “forgot” to write down the choreographer in the credits. After the original choreographer tagged a series of accounts of ILLIT, HYBE, and Belift Lab in order to receive an explanation and then the choreographer's credit was added.
Clip where the choreographer accuses ILLIT of copying the choreography
The choreography was copied exactly but no credit was given by HYBE
ILLIT's dance series was accused of taking ideas from NewJeans and LE SSERAFIM
In the clip accusing ILLIT of plagiarism, the video owner compared the dance moves in the song Magnetic to the songs Ditto, Attention (NewJeans) or Easy (LE SSERAFIM).
All three music groups, ILLIT, NewJeans, and LE SSERAFIM, belong to the HYBE group but belong to different subsidiaries. Specifically, ILLIT belongs to Belift Lab, NewJeans belongs to ADOR and LE SSERAFIM belongs to Source Music. Many opinions say that even though they are the same HYBE group, having surprisingly similar choreography cannot avoid suspicion of plagiarism.
Clip comparing the choreography of ILLIT and NewJeans, LE SSERAFIM
ILLIT's song Magnetic is suspected of plagiarizing the Ditto (NewJeans) choreography.
Netizen admits that ILLIT copied NewJeans to a… scary extent
Not only the choreography, after “reviewing” netizens, they also had to admit that ILLIT copied NewJeans from the smallest things to a scary level. Specifically, the online community pointed out details that ILLIT copied from NewJeans such as the logo design using a combination of pixel and basic fonts. Sticker album cover design. Credits under the MV, attending a fashion event before debut, taking photos of traditional hanbok costumes with similar styles, even the cover of ILLIT's Super Elle magazine is also arranged in the same layout and style as the creation. NewJeans' image in their debut MV Attention.
ILLIT's magazine cover is arranged in a layout that is 90% similar to MV Attention – NewJeans
The fonts of the two albums are also said to have copied ideas
The album has stickers from NewJeans and ILLIT
From the hanbok photography to the billboards of the two groups, they are strangely similar
MV credits of ILLIT and NewJeans are also shown to be related
“ILLIT copying NewJeans is a serious violation”
That is the assertion of a music expert commenting on the current context. Specifically he said: “The core of an idol is their idea. Although the details may be different, the overall concept of the two groups is the same. This can be considered a violation.”
- “ILLIT copying NewJeans is a serious violation”
Or as a vision expert also admitted, ILLIT is being greatly influenced by the NewJeans music group: “The act of violating original creativity deserves criticism. Comparing the fonts and products accompanying the two groups' albums, I believe it has reached the level of violating the creators' efforts. This issue is not only causes frustration for the public but also for artistic people.”
Experts assert that because of the success of NewJeans, HYBE pushed rookie ILLIT to follow this formula “blindly” and this behavior “disregards the conscience of creative people”. Not only that, many people also criticized this as HYBE's lack of professional ethics.
Korean experts affirm that ILLIT copying NewJeans is a serious violation
Source: Kenh14.vn