[Review] Why – ONF – KPOPREVIEWED

Two major comebacks kick off this week’s comeback rush. The first group is ONF, who is returning with Why. This is the group’s first comeback since the release of We Must Love (released earlier this year). Since then, the group underwent a lineup change after it was revealed that Laun had left the company and the group. From what I can remember, this was announced while the group was confirmed to be preparing for this comeback and I think its pushed the release to a later date as a result. The group have also embarked on an Asian tour as well.

I think Why follows on from We Must Love. A few aspects are different but some are quite similar. While the preceding track was a lot more vibrant in sound, Why felt a lot more heavy and almost held back. I do miss that punchy feel that Complete and We Must Love gave. But despite that, the latest release does have that electro-pop dance style that the group tends to go and I think this was a good move, particularly since I found the past tracks to be very memorable. I thought the vocals were very well polished and I liked the different rapping sequences just before each chorus. Each sequence is different and this gives off a different flair each time. There is a sense of matureness to their song and this is something that makes the group stand out time and time again (for me personally). I also like how the instrumental was keeps changing but it felt liked it was tied together quite well. I did like the energy that the chorus gave the song but I felt like the chorus could have been a step more memorable. This would have made the track perfect for me.

I am not exactly sure if I am meant to watch the teasers that came out in preparation for this comeback (The Signal episodes) in order to understand the complex storyline that is featured in this video. But things got confusing quite quickly. It seems like that is a bit of betraying in the video and also some virtual reality. My guess they all used to be friends but due to the loss of some using virtual reality (which all placed them in different alternative worlds), each member was turned against one another. I think if the scenes were a lot slower, it would have been easier to decode some additional details to aid the interpretation of the video. I do find it interesting and I want to know more about it (maybe a music video theory post?). Everything looked serious and I liked how their use of greyness in the video portrayed this.

Why has a very intense and strong routine, which aligns with the group’s past comebacks. The chorus had a particularly memorable routine, with their moves both snappy and punchy. I also like the lift up they do just before the final chorus, as that looked quite cool.

Song – 9.5/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 9.1/10



Kpop Hit – share the Kpop vibes

The best FREE game about Kpop ever:
👉 For Android: https://play.google.com/store/apps/details?id=vn.ninhkidd.bestkpopever
👉 For iPhone/iPad: https://itunes.apple.com/app/id944222617