Yesterday, we saw the solo debut of J.Don a.k.a. Lee Seung Hyub of N.Flying. For those who are unfamiliar of this member of N.Flying, Lee Seung Hyub is the leader, main rapper and lead vocalist of the band. His debut single is titled Clicker and is featured on his first single album, ON THE TRACK. He is also the second member to go solo (member Hwesung has dabbled in solo work before), but the first to officially debut as a solo artist.
Personally, it was hard to figure out what to expect with the news of the impending solo debut of J.Don. From what I recall, his solo collaborative work has shown he has excelled with his rapping. But his N.Flying work has shown otherwise with vocals. So it was hard to predict which route he would go with. Clicker seems to be a mixture of both, but with a more laidback and easygoing vibe that edges towards the hip-hop genre. The instrumentation isn’t hard hitting in any way, but there are still rock influence mixed into it that connects it to N.Flying’s work. The laidback and easygoing vibe gives off a bright tone, carefree and almost hippy in a way. It is pleasant, but it is admittedly plain. The carefree and ‘almost hippy’ description can also be applied to J.Don himself in this song. There is a mixture of both rapping and vocals in the song, with the former being more dominant during the verses and the other in the chorus. To match the rest of the song, the rapping is light and flowy. The melodic touch comes through via the vocals, which sounded pretty decent. Due to the set up of the song, the hooks aren’t the most memorable aspect of the song. But there is something about the way he sings ‘Clicker‘, which just… well… clicks. The most memorable part has to be the the really short pre-chorus sequence where he sings ‘Oh momma ma ma‘. That stood out for me given that it was different to the vocal and rapping work we heard in Clicker. Overall, the best way to describe Clicker is that it is pleasant. Nothing more or nothing less.
From what I am reading, the lyrics are telling us to change negativity into positivity, which is a great message. I just don’t really see much of that in the music video. It seems to be subtly there and I think I can make out the storyline that fits in with the lyrics. Here is my attempt of making sense of the story. It seems like J.Don experience thoughts of the negative kind in his life, as shown through the different versions of himself. Casual J.Don has to battle music coming from the hippy J.Don neighbour. Scientist J.Don seems to lack ideas for his experiments. Businessman J.Don seems to be focused on others all the time. By the end of the video, J.Don has changed his negative thoughts into positive one about himself. Casual J.Don clicks a button (I am assuming the reset button to change his mentality), Scientist J.Don starts an experiment on ‘how to be yourself’ and Businessman J.Don finds a book that shows him how to focus on himself. Not exactly sure about hippy neighbour and construction worker version of himself though.
Song – 7/10
Music Video – 7/10
Overall Rating – 7/10
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