Puma and its brand model Kang Daniel will be launching a sneaker collaboration!
The new “RS-X CUBE” campaign will uphold a key message—the “special relationship between you and me”—that not only symbolizes a strong and special bond between Kang Daniel and fans, but also seeks to strengthen the partnership between Puma and its brand ambassador Kang Daniel.
Puma and Kang Daniel’s first collaboration product, the “RS-X3,” will be released as part of Puma’s well-known RS (Running System) collection.
To celebrate the launch of “RS-X CUBE,” Puma will be launching an offline promotional event called the “KD CUBE ROOM.” Visitors will be able to enjoy exclusive content such as special unreleased videos, new merchandise, and a virtual video call with Kang Daniel.
The “KD CUBE ROOM” event will be held at the Puma Apgujeong Store from January 17 to January 29 and the Puma Busan Sports Gwangbok Store from February 1 to February 14. In addition, the application period for a fan sign event will be held from January 17 to February 28.
서울과 부산에서 진행되는 KD 큐브룸에서
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— 푸마코리아 PUMA Korea (@pumakorea) January 16, 2020
Following the news about Kang Daniel’s new collaboration with Puma, KONNECT Entertainment shared an update regarding plans for Kang Daniel’s future activities.
The agency explained that although fan sign applications will be included in the “RS-X CUBE” shoe boxes, the schedule for the fan signing event and other activities has not been decided yet since the application period is still underway.
They also added, “Kang Daniel is currently focusing on recovering his health. We will make an official announcement once the schedule for his new activities are set.”
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