K-pop’s dilemma: ‘Super fans’ vs. ‘casual fans’
A significant dilemma has surfaced in the ever-evolving world of K-pop: Should the industry focus on nurturing casual fans or continue to cater to its dedicated superfans? This debate came to the forefront when Bang Si-hyuk, chairman of K-pop powerhouse Hybe, addressed the issue on a local TV show last November. Bang expressed concerns about K-pop being in crisis, partly due to the intense consumption patterns of its superfans. “The basis of my crisis theory lies in the intense consumption
K-popJuly 31, 2024
Author: from www.koreaherald.com