‘We Are’ Demonstrates Group’s Confidence After Rebranding
K-pop girl group I-dle, renowned for their unique musical identity, has made a powerful comeback with a newfound sense of self and team synergy.
The group’s eighth mini album, “We Are,” marks several significant milestones: it is I-dle’s first release under a new name, dropping the “(G)” from their previous moniker (G)I-dle, and it’s the first album since all five bandmates renewed their contracts with Cube Entertainment.
By removing the “G” and parentheses, I-dle has redefined its brand, signifying a break from traditional gender classifications and embracing a broader, more inclusive image.
“From the time of our debut, people often asked about the ‘G’ in parentheses. Now it feels like we’ve finally claimed our name,” said Miyeon during a press conference in Gangnam, Seoul.
The album title “We Are” signifies a shift from the individual to the collective, transitioning from their debut album “I Am.”
“Back then, we were more focused on introducing ourselves individually. Now, we want to tell stories as a group, as I-dle,” explained Soyeon. “That’s why we all took part in the songwriting from the planning stage.”
Lead track “Good Thing” and B-side “Girlfriend” are products of Soyeon, who has been instrumental in shaping their musical direction. Other members have also showcased their creativity, with each contributing their unique songs.
- Yuqi wrote and composed the disco-infused “Love Tease.”
- Minnie offered the dreamlike “Chain.”
- Miyeon presents a groovy R&B track with “unstoppable.”
- Shuhua makes her lyric-writing debut with “If You Want.”
“Good Thing” channels early 2010s autotune aesthetics with a refreshing twist.
“It has that throwback autotune sound I remember fondly, but I think it’ll feel fresh for younger listeners,” shared Soyeon. “The lyrics tell a story about confronting a cheating lover. It’s full of lines that female idols often don’t use, which makes the song even wittier and bolder.”
Yuqi added, “When I first heard the song, it felt like getting hit by electricity from start to finish. It was fun, and since it was something we hadn’t tried before, it felt fresh and exciting.”
With their contracts renewed and rebranding complete, the bandmates are now committed to longevity and artistic flexibility.
“In our early days, we just wanted to succeed and win first place. But now, after renewing our contracts, our goal is to keep singing for a long time in many different ways,” said Soyeon. “We want to be a group that can pull off anything, from sweet pop to rock.”
As I-dle embarks on this exciting new chapter, fans are sure to be captivated by their journey of growth and expression. With a robust sense of identity and artistic ambition, the future looks bright for these talented K-pop stars.
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