February Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,135 idols, using big data collected from January 22 to February 23.

BTS’s Jimin held onto his spot at the top of the list this month, scoring a brand reputation index of 9,742,834 for February. High-ranking phrases in his keyword analysis included “comeback,” “YouTube,” and “ARMY,” while his highest-ranking related terms included “cool,” “love,” and “captivate.” Jimin’s positivity-negativity analysis also revealed a score of 88.60 percent positive reactions.

Kang Daniel took second place in the rankings with a brand reputation index of 5,175,632, while BTS’s V came in at a close third with a total index of 5,149,473 for February.

Check out this month’s top 30 below!

  1. BTS’s Jimin
  2. Kang Daniel
  3. BTS’s V
  4. BTS’s Jungkook
  5. Girls’ Generation’s Taeyeon
  6. BTS’s Jin
  7. Ong Seong Wu
  8. BTS’s RM
  9. HOTSHOT’s Ha Sung Woon
  10. BTS’s J-Hope
  11. BIGBANG’s G-Dragon
  12. Kim Jae Hwan
  13. GFRIEND’s Sowon
  14. BTS’ Suga
  15. GFRIEND’s SinB
  16. GFRIEND’s Umji
  17. Park Ji Hoon
  18. GFRIEND’s Eunha
  19. AOA’s Seolhyun
  20. EXO’s Baekhyun
  21. Super Junior’s Kim Heechul
  22. ASTRO’s Cha Eun Woo
  23. GFRIEND’s Yerin
  24. BLACKPINK’s Jennie
  25. GFRIEND’s Yuju
  26. Red Velvet’s Joy
  27. APRIL’s Naeun
  28. MAMAMOO’s Moonbyul
  29. LOONA’s Chuu
  30. EVERGLOW’s Yiren

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