February Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 598 boy group members, using big data collected from January 13 to February 14.

BTS’s Jimin topped the rankings for the 14th consecutive month with a brand reputation index of 8,633,706 for February. High-ranking phrases in his keyword analysis included “Busan High School of Arts,” “Black Swan,” and “ARMY,” while his highest-ranking related terms included “cool,” “fever,” and “donate.” Jimin’s positivity-negativity analysis also revealed a score of 89.54 percent positive reactions.

ASTRO’s Cha Eun Woo rose to second place on the list this month with a brand reputation index of 6,837,239, marking a 18.28 percent increase in his score since January.

BIGBANG’s G-Dragon took third place for February, enjoying a 26.49 percent rise in his brand reputation index for a total score of 5,305,890.

BTS’s V came in at a close fourth with a brand reputation index of 5,187,288, while SF9’s Rowoon rounded out the top five with a score of 4,711,274.

Check out this month’s top 30 below!

  1. BTS’s Jimin
  2. ASTRO’s Cha Eun Woo
  3. BIGBANG’s G-Dragon
  4. BTS’s V
  5. SF9’s Rowoon
  6. BTS’s Jungkook
  7. BTS’s RM
  8. PENTAGON’s Hui
  9. BTS’s J-Hope
  10. SECHSKIES’s Eun Ji Won
  11. PENTAGON’s Hongseok
  12. PENTAGON’s Wooseok
  13. BTS’s Jin
  14. SECHSKIES’s Lee Jae Jin
  15. BTS’ Suga
  16. EXO’s Chen
  17. EXO’s Baekhyun
  18. SECHSKIES’s Jang Su Won
  19. SECHSKIES’s Kang Sung Hoon (former)
  20. PENTAGON’s Kino
  21. PENTAGON’s Jinho
  22. SECHSKIES’s Kim Jae Duk
  23. PENTAGON’s Shinwon
  24. The Boyz’s Hyunjae
  25. PENTAGON’s Yeo One
  26. PENTAGON’s Yuto
  27. Super Junior’s Shindong
  28. Super Junior’s Leeteuk
  29. Super Junior’s Kyuhyun
  30. EXO’s Suho

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