Beer brand Cass will be holding an online concert called “Cass Blue Playground Connect 2.0” (hereafter known as CBP)!
Celebrating its fifth anniversary this year, CBP was first launched in August 2015 as a music festival for young consumers. This year, it will be held in the form of an online concert due to the ongoing COVID-19 pandemic. The concert will be held on July 18 from 7 p.m. to 10 p.m. KST on Cass’s official YouTube channel and Facebook account. Only consumers who are 19 years old (in Korean reckoning) and over will be able to watch it after being certified through a QR code that is on the event poster.
According to the poster, the lineup includes EXO-SC, Lee Hi, Girls’ Generation’s Hyoyeon (who will be performing as DJ Hyo), Red Velvet, DULMOIM, Raiden, Loopy, Nafla, and Changmo.
Yoo Hee Moon, the marketing vice president of Oriental Brewery Company, said, “We have prepared the best artist lineup for consumers who love Cass, the nation’s top beer brand. Cass will continue to hold various events to provide consumers with the best brand experience.”
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