BTS, IU, and More: Brand Reputation Rankings for Korean Singers in February Revealed – KpopHit

On Saturday, Feb. 27, the Korean Brand Research Institute released their brand reputation rankings for South Korean singers in the month of February. Keep on reading to see who made the top ranks.

The Korean Brand Research Institute analyzed 123,421,789 pieces of big data concerning South Korean singers from Jan. 27 to Feb. 27, determining a singer’s participation index, media index, communication index, and community index. Compared to the available 147,794,847 pieces of big data available for analysis in Jan., it decreased by 16.49%.

The brand reputation index determines consumer behavior. They analyze whether an artist has a positive or negative influence on consumer participation, a well as study their communication value, media volume, and community reception.

BTS is the Most Popular Singer For February

BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) ranked at the top of this month’s brand reputation rankings with a brand reputation index of 13,215,433. The boy group has a participation index of 2,974,592, a media index of 3,267,225, a community index of 3,787,145, and a communication index of3,186,472. Compared to their brand reputation index of 17,265,853 in Jan., their index fell by 23.46%.


(Photo : BTS Twitter)

IU is the Most Popular Female Singer For February

Coming in second place is the “Nation’s Little Sister” IU with a brand reputation index of 9,656,213. The soloist has a participation index of 1,874,430, a media index of 1,944,182, a community index of 2,17,486, and a communication index of 3,667,116. Compared to her brand reputation index of 5,720,552 in Jan., her index rose by 68.80%.


(Photo : News1)

Lim Young Woong is the Most Popular Trot Singer for February

“Mr. Trot” winner Lim Young Woong ranked in third place with a brand reputation index of 8,654,221. The trot singer has a participation index of 2,938,600, a media index of 1,264,847, a community index of 2,071,449, and a communication index of 2,379,324. Compared to his brand reputation index of 10,836,785 in Jan., his index fell by 20.14%.

Lim Young Woong

(Photo : News1)

BLACKPINK is the Most Popular Girl Group for February

BLACKPINK (Jennie, Jisoo, Rosé, and Lisa) ranked in fourth place with a brand reputation index of 6,149,244. The girl group has a participation index of 779,600, a media index of 1,216,154, a community index of 2,962,603, and a communication index of 1,190,887. Compared to their brand reputation index of 9,249,888 in Jan., their index fell by 33.52%.


(Photo : BLACKPINK Instagram)

Kang Daniel is the Highest Rank Climber for February

Kang Daniel snagged fifth place with a brand reputation index of 4,912,957. The male soloist has a participation index of 1,788,309, a media index of 422,566, a community index of 1,217,886, and a communication index of 1,484,196. Kang Daniel has the highest climb to the top, with his brand reputation index rising by 149.99%, with it having been at 1,965,228 in Jan.

Kang Daniel

(Photo : News1)

The TOP 50 Most Popular Singer For February:

1. BTS

2. IU

3. Lim Young Woong


5. Kang Daniel

6. Young Tak

7. Lee Chan Won

8. NCT

9. Sunmi

10. IZ*ONE



13. Oh My Girl

14. Kim Hee Jae


16. Song Ga In

17. EXO

18. Lee Seung Gi

19. Jung Dong Won

20. Chungha

21. Hwasa

22. Taeyeon

23. Jessi

24. Red Velvet

25. Jang Min Ho


27. Park Jin Young

28. Ben

29. Joy

30. Na Hoon Ah

31. Jukjae

32. Jannabi


34. ITZY

35. YooA

36. Kyuhyun

37. Sandeul

38. Sung Si Kyung

39. Baekhyun

40. VIBE

41. 10cm

42. Zico

43. Noel

44. Kim Jun Su

45. Song Min Ho

46. Apink

47. Chung Dong Ha

48. Kyungseo

49. Jung Eunji

40. Baek Ji Young

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Written by Alexa Lewis


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